EXPERIENCE
I lead football content strategy across Overtime’s football properties, including OT7 and Overtime SZN, working across audience development, athlete relationships, creative production, and brand partnerships.
BY THE NUMBERS
From launching football channels with zero followers to reaching millions of fans, my work has focused on building audiences, creating communities, and turning moments into lasting cultural relevance.
PROFESSIONAL EXPERIENCE
OVERTIME | FOOTBALL CONTENT LEAD
Content and audience strategy
Built OT7’s social presence from launch, growing its Instagram and TikTok accounts to more than 2.9 million combined followers.
Athlete and talent relationships
Lead athlete outreach, booking, relationship management, and on-site coordination across football events and partnerships.
Brand partnerships and creative development
Develop athlete-led branded content and NIL partnerships, from talent sourcing and creative concepts through campaign execution. My work also spans NIL and athlete partnerships, from talent sourcing and relationship development to brand alignment, creative strategy, and campaign execution.
Production and live execution
Lead real-time content strategy and production across OT7 events, NFL Training Camps, and other major football moments.
Cross-functional collaboration
Work across sales, talent, creative, and production teams to bring athlete-driven campaigns and partnerships to life.
ATHLETE RELATIONSHIPS & STORYTELLING
2022 - WHERE IT STARTED
The first-ever OT7 champions, crowned in
Las Vegas.
2023 - BEYOND THE SIDELINES
A pregame moment with Jeremiah Smith
at Chaminade-Madonna.
2026 - FROM OT7 TO THE NFL
Reconnecting with Carnell Tate, the first OT7 alum selected in the NFL Draft, at NFLPA Rookie Premiere.
INDUSTRY EXPERIENCE
WHAT I BRING